Branding

I wanted to test my logo and branding skills on this project as well. A main menu and title screen would only look as good as a logo. I'm really proud of what I came up with and hope you like it too.

original idea

The original idea I had for this project would be based around a mask. I thought having a 3D Mask float around the screen would be cool and a little eerie. So, I started out by sketching a bunch of different masks. I wanted it to be a simple oval shape but I wanted the design on the mask to be recognizable and mysterious. Like you don't know what these people are up to.

symbol

While sketching the various masks, I drew one with a circle and point. I immediately liked the simplicity of it. It was harsh and bold while keeping a good silhouette. I continued to draw more and then decided on just using the symbol. I thought that removing the mask would give it more power and meaning. The symbol doesn't need anything to go with it. I made the symbol in Illustrator to see if it looked good with clean edges. I liked it very much and gave it the bright red color to make it even more harsh.

logo

I then wanted to make a logo with this symbol. I thought a lot about what the title was going to be. I wanted a simple phrase or word that has a powerful meaning. I saw the word oath and glory somewhere and wanted to try to put the symbol into those words. I sketched out multiple different ways to incorporate the symbol into the logo. As a background, as an O, as a divider, and even as a container. I decided I liked using it as an O best. So I took the sketches into Illustrator and made some mockups. I fiddled with them enough to get to a point where I was satisfied with The Oath but Glory needed something. Either another word to go on top or a phrase to go with it. It just wasn't clicking like The Oath did. Using the symbol in The Oath gave it a little darker meaning. What was "The Oath"? Who took it? Why is there an O that kind of looks like it's dripping blood? What it a blood oath? These questions might pop up in your head when reading the title. That is why I chose The Oath. It's mystery, power, and meaning make it a remember-able and remarkable title.

grungification

I wanted to take this symbol and logo and grunge it up a bit. I wanted to give it that ancient flavor that I decided to go with for my theme. I started with the symbol. I roughed up the edges in Photoshop and placed it in the logo. This give a cohesion between the symbol and the title. It would look weird if the symbols were different between the 2. I then took "THE  ATH" into Photoshop and roughed it up as well. The lighter spot in the middle was actually an accident but I fell in love with it instantly. It gave the logo a bit of depth and made it look more than just a roughed up word. It then became a logo.

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